TikTok is introducing a updated setting that enables them to cut down on the quantity of AI-created content appearing in their feeds. This move comes as the company revealed that it now features over 1 thousand million content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a global release. This development comes amid a increase in AI-generated material, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising channels on a popular video site primarily display AI-generated videos. A large amount of this output is deemed mass-produced AI material, a label for substandard, factory-style content that is typically illogical or dreamlike.
“We know from our community that many people like content created using AI tools, ranging from computer-generated images to educational videos, and we want to provide users the option to adjust the amount of that, based on their own preferences,” commented a platform representative.
Scale of AI Content
TikTok announced that there are presently 1.3bn videos on its network labeled as made with AI. Overall, in excess of 100 m videos are submitted to the service every day, making AI content a minor part of its complete catalog.
How to Adjust Settings
Members will be capable of decrease or raise the level of artificial media they view by accessing the topic control setting in the platform and selecting the AI content topic. Additional categories that can already be modified under the setting encompass current affairs, clothing, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s policies oblige creators to tag convincing AI-made content, and it forbids dangerous fake videos of celebrities or crisis events. Any realistic AI video that is without a tag can be taken down under its terms of service.
In addition, the platform will henceforth add an “AI-made” watermark to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying content made by AI. This measure is designed to deter users from seeking to circumvent the labeling process.
Responsible AI Funding
The platform is additionally launching a two million dollar AI literacy fund for professionals and institutions to create educational content about using AI responsibly. This program will benefit educational bodies dedicated to teaching coding and technology.
Content Safety Approach
The platform has supported its content review process, amid controversy over intentions to lay off numerous content moderators in Britain. It is expected to cut 439 jobs in its user protection team in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official clarified that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most graphic content ahead of it is viewed by people. The company announced a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to reliance on its AI tools.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a lot of the machine support is really helping us process content quickly.”
